Grammar and Usage - Hyphens
Communications & Marketing oversees grammatical standards for all materials, print and online, that originate from ÀÏ˾»ú¸£ÀûÉç to its various audiences. While there may be more than one "right" way to write out the district name, it is important to conform to one style to establish desired consistency.
USE the hyphen when spelling out the district name, as in:
Eagle Mountain-Saginaw Independent School District or ÀÏ˾»ú¸£ÀûÉç
DO NOT use the hyphen when using abbreviations, as in:
EMS ÀÏ˾»ú¸£ÀûÉç or EMS
Logo Identity Standards
The identity standards guide is your resource for everyday usage of official logos, tagline, graphical elements, district colors, color palette, typography and other elements. Scroll down further to download logos or the color guide.
Official Logos
The ÀÏ˾»ú¸£ÀûÉç service mark is a registered trademark and must only be used by outside parties with prior permission. Friends, partners, and vendors of the district must receive permission to use the official logo by contacting Communications & Marketing.
If permission is granted by the Communication & Marketing department, the following guidelines apply:
- Only the official colors of the service mark may be used. The EMS ÀÏ˾»ú¸£ÀûÉç service mark is composed of two parts: the symbol (shield with torch) and the logotype (either "Eagle Mountain Saginaw ÀÏ˾»ú¸£ÀûÉç Fostering a Culture of Excellence" or "EMS ÀÏ˾»ú¸£ÀûÉç"). The official color palette is PMS: 7546 C, 187 C, and 4505 C.
- The service mark is final and complete art. It cannot be stretched, altered, redrawn or modified and must remain the same proportion.
- Permission to use the logo should be obtained for "one-time use" each time you would like to use it unless granted special permission by EMS ÀÏ˾»ú¸£ÀûÉç's Communication & Marketing department. EMS ÀÏ˾»ú¸£ÀûÉç grants permission to use the District's service mark on a case-by-base basis.
